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Check out our full list of questions & answers below

THE BREEDER CLUB

The James Wellbeloved Breeder Club is a club for breeders with exclusive breeder discounts, offers, rewards and advice. We want to help you help get your puppies and kittens off to the best possible start, and ensure a smooth transition from 1st home to forever home.
If you join the James Wellbeloved Breeder Club we’ll offer you exclusive breeder offers, discounts and free food for new litters. We’ll also offer free puppy and kitten packs to new pet parents, and reward you when they make their first order via our website.

Our exclusive benefits:

Up to 30% off

Price match promise

Free Puppy & Kitten Pack

Free Food for your Litters

£20 Referral Bonus

Free next day delivery

You can apply online on this page.

Our Breeder Team will then get in touch to confirm your membership. Alternatively feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at breeders@wellbeloved.com, or come and speak to us at any show that we’re in attendance.
To join the James Wellbeloved Breeders Club you need to fulfil the below criteria:


Be based in the UK

Own a minimum of 1 breeding bitch or 1 entire male (with registered KC affix or KC/IKC assured breeder documentation)Or own a minimum of 1 queen or 1 entire male (with registered prefix documentation)

Or registered with the local council as a breeder and regulations and license requirements adhered to


Additionally:

Breeders must not breed from a brood bitch or queen if the litter would be born before the brood bitch or queen is 12 months old, or after 8 years old

New litters need to be registered with James Wellbeloved within 4 weeks of birth

Breeders must confirm information about individual breeding stock / puppy details

If you’re unsure about any of the requirements to join our Breeder Club feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at breeders@wellbeloved.com, or come and speak to us at any show that we’re in attendance.
No, but breeders do need to be registered with their local council as a breeder.
We’d be happy to give you advice and guidance on how to qualify for the James Wellbeloved Breeder Club.


Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at breeders@wellbeloved.com

We’ll provide all new pet parents with puppy or kitten packs to help their pets get off to the best start. All you need to do is head over to the referral page where you can refer your new owners for their free puppy or kitten pack. We’ll also give the new pet parents exclusive offers for their first few orders with us, and you’ll be rewarded for your recommendation too.
Our puppy and kitten packs include comprehensive information leaflets with all the information a new puppy or kitten owner needs to help them get their new pet off to the best start.
We want to help you get your puppies and kittens off to the best start with James Wellbeloved and that’s why we’ll send you free James Wellbeloved puppy or kitten food when registering your litters. (Terms & Conditions apply)
You just need to log-in to our exclusive Breeder Shop and place your orders. For all orders above £75, the discount will be automatically applied during checkout. For orders below £75, you still get a 10% discount!


Have any issues logging in or ordering? Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at breeders@wellbeloved.com
If you find our pet food cheaper anywhere else (after the exclusive James Wellbeloved Breeder Club discount has been applied) we’ll match the price.


Just call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at breeders@wellbeloved.com to let us know where you’ve found the cheaper price and we’ll match it for you.

We hope you like our Breeder Club and will spread the word!

For breeders you successfully refer to our club, we’ll give you a £20 discount on your next order. Just use your unique link and we’ll credit £20 to your account rewards once the new breeder's registration is approved and they have placed their first order. See our T&Cs for more details.

Yes. It’s important for puppies and kittens to have a smooth transition from 1st home to forever home and we’re happy to reward your role in supporting this.

You will receive £5 when your new owner claims their free pack on our website,
We want all dogs and cats to be at their best with our naturally health pet nutrition. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds & mixed breeds.
Yes. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds and mixed breeds.
We’d be sad to see you leave! If there’s anything on your mind feel free to call or email our Breeder Team on 0333 070 5971 Mon-Fri 9-5 , drop us an email at breeders@wellbeloved.com.


You can leave our breeder club and unsubscribe from our mails at any time – just drop us an email at breeders@wellbeloved.com

THE BREEDER TEAM

Check out our blog for news and updates!
We'd love to connect with you to talk all things breeder and James Wellbeloved. Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at breeders@wellbeloved.com

JAMES WELLBELOVED

Our tasty, healthy recipes inspired by nature are made with simple ingredients which makes them the perfect choice for every dog or cat. The foods are naturally hypoallergenic, so that means that James Wellbeloved recipes are ideal if your dog or cat has sensitive digestion or food intolerance. With James Wellbeloved, you can be sure of a balanced diet that not only tastes good, but does them a world of good too.


Don’t just take our word for it – 87% of UK vets have recommended James Wellbeloved.
James Wellbeloved petfood is recommended by veterinarians. 87% of UK vets have recommended James Wellbeloved.
We put a lot of love into creating recipes we hope your dog will love. Using only simple ingredients, and recipes inspired by nature our food has everything your dog needs. Best of all, you can be sure they’re enjoying a naturally balanced diet.


But don’t just take our word for it why not have a look at our lovely from many of our four-legged friends?
Our puppy dry food is suitable for all breeds and contains all the energy and protein needed for growth, along with the optimal balance of calcium and phosphorus for your pup’s growing bones. There’s also added DHA, an Omega 3 fatty acids, both important for brain development.


Our puppy wet food is nutritionally complete which means you can feed it on its own or as atopper. Just like our dry range, our wet foods are hypoallergenic and made with natural ingredients plus added vitamins and minerals.


Our puppy food is suitable for all breeds, and we make Junior and Junior Large Breed food too. We even have grain-free options. Because no pup should miss out!
Our kitten recipes have been carefully formulated to meet the higher protein and energy requirements of rapidly growing kittens, while fully supporting their bone development. To create it, we've taken a handful of nature's nourishing ingredients and combined them with flavourful turkey for highly digestible, quality protein. Then, using all our knowledge and experience, we've added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.
Inspired by nature, our wholesome, tasty recipes will keep your dog full of energy and loving life for years to come. And while you can feel good about giving them nature’s best, they’ll enjoy:


· Feeling fuelled and energised
· A gorgeous, glossy coat
· Healthy, nourished skin
· Support for the immune system
· Settled tummies and firmer poos
· Being at their best by being a healthy weight
Our High Protein range contains the highest protein range within all of our James Wellbeloved products to help keep your dog in tip top condition when consistently performing such as the likes of a working or agility dog. We also have our standard small, adult and large breed ranges to cater towards the average family member.
All of our products are formulated for each lifestage as per the recommendations and nutritional guidelines set by FEDIAF - the european petfood industry which you can read more about here: link
Our Superfood range is made from specially selected wholesome ingredients and builds on the great diets that we have in our core recipes, being also grain-based.​ They also contain Superfood ingredients such as Kale - natural source of antioxidants, Quinoa - natural source of fibre and antioxidants , Sweet Potato - natural source of fibre and Chia - natural source of omega 3. Superfoods are nutrient rich foods considered beneficial for wellbeing.
If your pet's been diagnosed with a specific condition, you'll need to get advice from your vet. They might suggest you feeding a more suitable veterinary diet. If that's not needed and they recommend a good quality maintenance diet, then James Wellbeloved would be an ideal solution. With high quality ingredients, our recipes are extremely gentle on your pet's tummy. The way we cook our food makes it very easy to digest, helping your pet to get the best nutrition. With the right diet and treatment, your pet should be able to live a normal lifestyle. We strongly advise that you always talk to your vet, however once you have spoken to your Vet our Nutritionist will be more than happy to provide a helping hand and advise the best products within our range for your furry friend!
Yes we do! Our range is designed to cater towards all sizes no matter how big or small, please view all of our products as per breed size for dog.

PREGNANCY

Gestation (pregnancy) in the dog lasts for around 9 weeks.


Growing multiple puppies inside her then producing enough milk to feed them all for 5 to 8 weeks takes an enormous amount of energy. For the first 6 weeks of pregnancy, she will be OK with her normal food allowance but, in the last 3 weeks, she will need up to 30% more food than before she became pregnant and, when her milk production is at its peak in weeks 3 to 4, she will need up to 3.5 times her normal food supply. It is simply not possible for her to eat enough food to supply all the energy she needs to produce that milk so she also converts some of her body fat into extra energy and one would expect her to have lost up to 10% of her normal weight by the time the pups are weaned.


Because of this, she needs to be in peak condition at mating. If she is underweight, the unborn puppies can be smaller and there will be a higher risk of mortality when they are born. If she is overweight, the unborn puppies can be too big which can make for difficult births.


Because she needs so much energy but has a limited appetite, she needs a food with higher levels of energy than normal. Our Puppy and Large breed Junior foods are both designed to also meet the requirements of the lactating bitch and should be fed instead of the normal adult food from the 6th week of pregnancy. Using our James Wellbeloved puppy food also gives the puppies an introduction to their first solid food. Multiple meal-times allow the bitch to eat more and, in weeks 2 to 4 of lactation, it is a good idea to give her constant free access to food.
Growing multiple kittens inside her then producing enough milk to feed them all for 5 to 8 weeks takes an enormous amount of energy. By the last week of pregnancy, she needs up to 1½ times as much energy as before she became pregnant. When her milk production is at its peak in weeks 3 to 4, she needs up to 3 times her normal energy supply. It is simply not possible for her to eat enough food to supply all the energy she needs to produce that milk so, from early in her 9-week pregnancy, she starts to build up extra reserves of body fat which she can then use to top up her energy from food during lactation.


Because of this, she needs to be in peak condition at mating. If she is underweight, the unborn kittens can be smaller and there will be a higher risk of mortality when they are born. If she is overweight, the unborn kittens can be too big which can make for difficult births.


From the first or second week of pregnancy, she needs unrestricted access to a high energy food, and we strongly recommend that she has one of our Kitten foods throughout pregnancy and lactation. Make sure there is always food in her dish and that she can always get to her dish. The Kitten foods are high in energy and formulated to meet all the mother’s mineral and vitamin requirements during this time. They also have the advantage of supplying the kittens with the correct food as they get close to weaning.


When weaning is complete and the kittens are removed, the mother can be encouraged to stop producing milk by fasting her for a day, then gradually building up to her normal allowance over the next few days.